Friday, September 4, 2020

Capsim Organization and Competitive Environment Essay

Capsim Organization and Competitive Environment - Essay Example The association has likewise set out on a gigantic advertising program which has helped in making attention to the business to the market. The association has a wide market inclusion containing understudies as well as agents everywhere throughout the world. This has made it the worldwide pioneer in creating and conveying business tips to rehearsing and hopeful representatives on the best way to run gainful organizations (Hersey and Blanchard, 1974). This paper will audit Capsim as an association and its serious condition. The association has a huge speculation particularly innovatively. This is incredibly hazardous particularly with the changing dynamic of innovation. The business calls for huge costs to provide food for its tasks and the expenses get moved to customers making it excessively expensive to many. The association has consented to every single administrative technique. Possibility hypothesis expresses that there is no known most ideal method of setting up an authoritative structure. Possibility hypothesis contends that the answer for any administrative issue is reliant on the elements that influence a circumstance. The hypothesis recommends that compelling administrative methods get impacted by the assignments the association is endeavoring to accomplish (Barney, 1985). Possibility hypothesis endeavors to furnish directors with the capacities to give potential answers for a business challenge. The hypothesis clarifies that the most ideal approach to set up an organization is reliant on the present interior and outer elements confronting the business. A portion of these components incorporate clients, providers, government and innovation. The hypothesis endeavors to build up a technique that can address natural vulnerabilities and difficulties confronting the business viably and proficiently. The hypothesis has sort to sum up formal structures that fit the utilization of various advancements. The possibility hypothesis clarifies that the fruitful use of an apparatus or procedure in one setting may have no impact in another. The hypothesis

Tuesday, August 25, 2020

The Individual Experience in a World of Categories :: Sociology Sociological Essays

The Individual Experience in a World of Categories Lakoff and Johnson contend for an epitomized mind, saying that our classes depend on how we experience the world through our bodies. As indicated by this hypothesis, because of their various life structures, people would encounter the world distinctively and their classifications would be characteristically unique. Additionally, it would be normal that all ladies would have similar classifications. Our class and our conversations have shown a decent variety of feelings and strategies for arrangement that discredit this piece of Lakoff and Johnson's contention. I feel that Lakoff and Johnson were right in saying that the classifications we structure are a piece of our experience (Lakoff and Johnson 19). Be that as it may, what they fail to factor into their examination of the manner in which people arrange is the distinctions of every individual experience. Classifications and their implications depend on a person's very own insight into the world, and that is the reason no class implies the very same thing for more than one person. I need to analyze the classifications of race and sexuality in Moraga and Delany to show the noteworthiness of the individual experience and its immediate association with classes. Additionally, I need to propose that race as other is more tricky than sexuality to one's very own personality. Delany's Repugnance/Perversion/Diversion presents us with a progression of alarming stories. They all start inside Delany's life, however his explanation behind picking these specific stories is accurately on the grounds that they are strange (Delany 125). Indeed, even inside one's own individual experience, there is a uniqueness to occasions. The class gay doesn't imply that the people who distinguish themselves as a feature of it will share a comprehension of all that it has intended for one individual to guarantee this name for himself/herself. Delany recognizes that the ID with others that classifications make is in a manner bogus, even the likenesses are at long last, to the degree they are living ones, a play of contrasts (Delany 131). He underscores that a great part of the sexual experience stays outside of language. No everything will be shared, not all things can be. A person's excursion to asserting his/her own character is settled in the individual excursion, in events bo th trademark and strange. Be that as it may, possibly these strange stories are not as unique to his experience as Delany accepts. It is truth that they are without a doubt a piece of Delany's understanding as a gay man, and he says himself that there is no all inclusive gay experience.

Saturday, August 22, 2020

An Unforgettable Experience Essay

In spite of the fact that there was an air of exhilaration yet it was touched with a demeanor of despairing and bitterness. My schoolmates and I were in their best dresses. This was the first run through in I he length of twelve years that I was not wearing school uniform. We as a whole involved our seats and the capacity began. As a matter of first importance, there was a function of lighting the light which was introduced by the Principal of our school. At that point the understudies of twelfth class lit their candles from the huge light. It was trailed by the understudies of eleventh class that was facilitating the get-together in our respect. After this service, projects of diversion were set up for our entertainment and amusement by the facilitating get-together. There were the things of inflatable breaking with a foot, buns-eating hanging down a sting, melodic seat and such other united things. Some of them sang people melodies and moved an apparatus. After that the stage was left to us to introduce our things. While our projects were going on, petite dishes containing potato chips, cake, samosa and rasgullas were served to each one of the individuals who were available. Alongside these delights, espresso was additionally served. A portion of the understudies had torn themselves away from the gathering to gather signatures of their cherished instructors. There were discourses in English and Hindi conveyed by the Principal and educators. They all prompted us not to carry out any such thing as to bring down the renown of the school. They disclosed to us that we ought to always remember our ammeter and her beliefs. At long last, we were totally wished a splendid achievement in the anticipated assessment as well as in life also.’ Then we had a photo binge. ‘There were class-wise photos with their group instructors and the-Principal and furthermore singular photos. This proceeded till it was - the ideal opportunity for the school to break. Also, before long completely returned home with a tragic heart brought about by takeoff however with new hope’s to enter a more extensive universe of new difficulties of life.

Texting While Driving Satire

I message while driving. I do whatever it takes not to, however I do. What's more, I comprehend what you're thinking. I get it. You believe I'm thoughtless. You believe I'm foolish. You believe I'm hazardous. You state I'm a dangerous situation; that I'll most likely get killed one day; that I may even kill you. I reveal to you now, I comprehend. However, I couldn't care less. I have spots to be, instant messages to send. On occasion I've been splendid, performing multiple tasks to flawlessness; composing ‘Brobdingnagian' while making a twofold path change in Austin busy time traffic.Other times I've turned, or scarcely hit the brake in time, just to toss my telephone in the secondary lounge and make that equivalent guarantee to never again send an instant message while working a vehicle. Alright, so I give it a second thought. In any case, in spite of mindful, I've discovered that there isn't an alarm, shy of a mishap, that will discourage me from messaging while at the same t ime driving. Not even the law. What's more, being that I'd preferably beyond words, slaughter you, all for the sake of an episodic book that similarly too could have been composed while in park, I've since built up a lot of rules.These rules, when followed, have been as idiot proof as bearings for strolling while at the same time biting a bit of gum (pardon the triteness). I do not turn anymore. I'm not, at this point compelled to hammer on my brakes. Furthermore, for as far back as eight months, my â€Å"Texting While Driving Protocol† has spared both our lives. Rule 1: Predict the Future. Expertise the street will unfurl as you redirect your regard for your telephone. As â€Å"10 and 2† drivers, we're as of now required to anticipate the activities of and be responsible for all items in and around our way (I. e vehicles, people on foot, cyclists, animals).Compare and Contrast Driving in the Winter and Driving in the SummerWe're normal telepaths. What's more, certain, we have laws which help us in foreseeing those proposed activities of others, yet that solitary further backings my next point: It isn't necessitated that our faculties be totally connected consistently for us to â€Å"trust† while out and about; that to turn away from the street for x measure of time, up to a driver can represent every single future situation that may develop inside the separation went during x, is no less protected than looking left and right before one strolls over a road, which additionally requires a degree of anticipation.Rule 2: Reestablish your whereabouts after each composed word. This implies you should LOOK UP after each word you type, and anticipate 2-3 additional seconds of future before composing your next word. Rule 3: Use shorthand. Truly, shorthand. A similar shorthand that has been gradually killing language since man's innovation of time and his ensuing creations to spare it. However, this careless variety of language will keep you in the 2-3 seconds for every word run. Also, I know, you're an essayist with high syntactic norms. You intersperse the entirety of your writings. How could I propose you supplant â€Å"tonight† with â€Å"2nite†?Just recall: Life > Language. Rule 4: Hold your telephone as near the highest point of the controlling wheel as could reasonably be expected. This will consider more noteworthy access to your fringe vision, and may assist you with getting any unforetold objects. Be that as it may, not very high! Except if the law is still on your side. Rule 5: Do NOT content while making a turn. In addition to the fact that it is harder to detect the situation of your vehicle in its assigned path, however you likewise lose any preferred position picked up by holding your telephone in its fringe position. Considering these principles, I ensure that you will be a superior driver.

Friday, August 21, 2020

Ethics in Animal Research Free Essays

Regarding morals, the principle issue in creature testing is just that numerous exploratory creatures endure in manners which are unnatural to them. Using hereditary control, stout mice , diabetic mice, and mice with Huntington’s illness can be made. Careful investigations can be performed on bigger creatures â€, for example, pigs, sheep, and mutts, as â€Å"practice† for human medical procedure. We will compose a custom paper test on Morals in Animal Research or on the other hand any comparative theme just for you Request Now Typically, such things would not occur to these creatures. Any enduring they may understanding during such analyses is totally the creation of the scientist †and regularly these creatures are reason reared and would not in any case exist in the event that it were not for the examination. These creatures have been reproduced by us, for our utilization, and endure on our sake. As humansâ€the prevailing species on the planetâ€we can treat creatures in any capacity we pick, and do with them what we please. The inquiry is, is it moral, or moral, to treat them in manners which cause enduring †regardless of whether it is to our advantage? To certain adversaries of creature experimentation there are no advantages which legitimize the utilization of creatures; others accept that creature experimentation is satisfactory giving that enduring to the creatures is limited. Still others restrict creature testing specifically based on the reason for the tests, accepting that creature experimentation for the progression of clinical science is worthy, yet restorative testing isn't, for instance. Are Animal Tests Reliable? Rivals of creature experimentation point to the undeniable contrasts among people and different creatures as confirmation that creature look into isn't solid. Notwithstanding, while it’s genuine that people react diversely to specific substances than do other creature species (arsenic isn't harmful to sheep, for instance, and chocolate is poisonous to hounds), there are a lot a larger number of similitudes than there are contrasts †and toxicology contrasts don’t invalidate the legitimacy of hereditary examinations, for instance. Another problem that is begging to be addressed is one which was first voiced in 1655 by Edmund O’Meara, a physiologist, who stated, â€Å"the hopeless torment of vivisection puts the body in an unnatural state. On the off chance that a trial creature is in agony, or endures in any capacity, during an investigation, may that not raise doubt about the precision of any outcomes picked up in the examination? Furthermore, if so, doesn’t this further inquiry the morals of creature look into? All things considered, utilizing creatures along these lines is significantly increasingly detestable if the exactness of the outcomes is in any uncertainty whatsoever. The capacity to accomplish dependable, reproducible outcomes is a foundation of the logical strategy, and it is urgent that creature testing is capable accomplish those outcomes A Matter of Practicality Most of the most significant advances in clinical history in the twentieth century were made utilizing creatures as guineas pigs. It is dicey whether a large number of these would have been accomplished if creatures were not accessible for use by clinical analysts. There are options in contrast to creature investigate (these will be inspected in the following article in this arrangement), yet much of the time they are essentially not adequate substitutes for an absolutely real living being. The Institute for Laboratory Animal Research of the U. S. National Academy of Sciences concurs that even the most advanced PC demonstrating is at present unfit to effectively display the sub-atomic and cell connections that happen in even minimal complex of live creatures, especially in an ecological setting. Clinical science is in understanding, generally, that the utilization of creatures in clinical research is a viable need. Both the United States and the British governments , among numerous others, bolster the utilization of creatures in look into, gave that enduring of trial creatures is limited. Step by step instructions to refer to Ethics in Animal Research, Essay models

Thursday, August 6, 2020

An Introduction to an Effective Promotional Mix

An Introduction to an Effective Promotional Mix INTRODUCTION TO PROMOTIONAL MIX In this article, you will learn about 1) an introduction in marketing and promotional mix, 2) the key components of the promotional mix, 3) how to establish an effective promotional mix, and 4) a short  conclusion.INTRODUCTION TO PROMOTIONAL MIXThere are lots of things that must come together for a company to successfully promote its products or services; this is what is sometimes referred to as a company’s marketing mix. There are 4 key components to any marketing mix, and one of the most important is the promotional mix.The Promotional Mix in MarketingDefinition of the Promotional MixThe promotional mix is best described as a series of tools that a business uses to communicate the message of why consumers should buy their product.Why is the Promotional Mix Important?The answer is very simple. If customers don’t know about your services and products, you will not get any sales. So the promotional mix is critical because it is the way you effectively communicate the characteristi cs of your goods and services to generate sales.The Difference between Promotional Mix and Marketing MixThe marketing mix encompasses several aspects that attract new and repeat customers. The promotional mix is just one aspect of the overall marketing mix, and it focuses on communication and interaction with potential customers.Four Elements of the Marketing Mix:Product â€" Anything that can be offered to a potential customer that fills a want or need.Price â€" The marketing mix factor that controls the volume of sales.Place â€" The distribution of products and services at the right time and in the right place.Promotion Activities undertaken by a business to get the message out about its product or service to the target audience.It is worth noting that many times companies will consider ‘people’ as the 5th part of a sound marketing mix.[cp_modal id=cp_id_75506] [/cp_modal]The Focus of the Promotional MixThe main objective of the promotional mix is to inform, remind and persuade the target audience about their need for the company’s product or service.Why the Promotional Mix Is Important to MarketingIt is important to the overall marketing process because if customers do not know about the products and services offered, sales will be limited and the company will not survive as a result.KEY COMPONENTS OF THE PROMOTIONAL MIXPersonal SellingThis is often referred to as one-on-one or face-to-face selling. As the name implies, it establishes a direct in-person connection with a prospective customer that may build trust and lead to a sale; it is the only means of promotion that allows you to adjust the message as the sales situation is unfolding. The downside is that it is a very costly means of selling. Examples would be a salesman on the floor of a home improvement company or a representative in a booth at a trade show.AdvertisingThis is almos t the exact opposite of personal selling because it involves no direct face-to-face customer contact at all. It happens when companies make expenditures to promote their product through such things as media and the internet. The main advantage of this type of marketing is it’s a one-way conversation that helps the customer focus on the benefits of your product or service for them. As mentioned, its biggest drawback is establishing trust because of its impersonal nature. Examples of advertising are television commercials and pop-up ads on websites.Direct MarketingThis type of marketing tries to narrow the focus to a selected group of people who would be more interested in your product or service than others. Direct marketing can generate more sales because of its specific focus and it normally does it at less cost to the company; however, this type of marketing may be ill-received due to the sheer amount of it that people receive daily. Examples of this type of marketing are e-mail and direct mail advertising campaigns.Sales PromotionThis is actually a catch-all term that covers any type of promotions other than the ones that are specifically mentioned here. The advantage of them is that they can induce traffic and sales by changing a buyer’s perception of a product or service value. The disadvantage of sales promotions is the short-term nature of them often overshadows your company’s long-term sales goals. Sales promotions can be done by putting coupons on a flyer or snack chips being sold on a point-of-purchase display.Public RelationsThis type of promotion has to do with creating a favorable image for your company as opposed to supplying direct information about a particular product or service. The advantage of public relations is that it can raise the appeal and image of your company for future purchasing decisions in a cost effective way. It must be noted also that it is very difficult to judge the effectiveness of this promotional campaign.Good exam ples of this are a company that encourages others to give to disaster relief by matching donations or that hosts a run benefitting cancer research.Corporate ImageThis is very similar to public relations except it is more direct in nature. It seeks to shape the company’s image in a very specific way; this is closely related to branding. The benefit of a corporate image promotion is it can stop a declining sales trend because of poor perceptions about your product or service. The drawback to using this method is that people may see it for exactly what it is and be further dissuaded about purchasing your product or service.A few very good examples of this are an airline that starts a campaign to fix its perceived uncaring image after a fatal crash of one of its aircrafts or a restaurant chain that needs to fix the negative publicity of a severe food illness outbreak at one of their locations.SponsorshipThis type of advertising is very similar to public relations in that it deals with a company’s image. It takes place when your company links itself to an event that makes it look good in the community or gives the impression your company is giving back something to the public. It can also be a non-charitable event that your product closely relates to, like sponsoring a sports team.A sponsorship can do such things as brand enhancement if you do it in conjunction with another strong name, and it can also help your company’s entry into niche markets that are typically hard to break into. It is also normally cost effective for what your company gets out of it. The drawbacks to sponsorship are tarnishing your image if the event or team you sponsor gets caught doing something wrong, and you also have little control over the sponsorship situation.Examples of a sponsorship are a beer company that sponsors a football (soccer) team or partnering with the Red Cross on a fundraising project after a natural disaster.Internet PresenceHow big a role are internet promotions playing in the marketing mix these days? Let’s just say that they have their own category here where years ago they were just an afterthought. There is absolutely no doubt that the internet is now a very big promotional marketing channel, and most companies are highly aware of this fact. You would have to look far and wide these days for a company that does not have a website or at least a blog. There are also many specialty businesses that have been born for the sole purpose of helping other companies with their internet presence.A big part of using the internet as a promotional tool has to do with the rise of social media. Sure it’s free to get on and participate with such social media providers such as Facebook and Twitter, but it is far from free for businesses to advertise on social media. These providers know what a powerful tool social media has become for advertising and marketing, and it costs a fair amount for those who use it.People often refer to the world nowadays a s a digital globe because of all the high-tech things like computers and smartphones that dominate life for people. In order for companies to compete for business, they definitely need to firmly establish an online presence. The best way to do this is to have a website that is comprised of factual and relevant data to your product or service and then optimize your site to drive traffic to it. If a website is optimized for search engines (SEO), then it will show up on the first few pages after internet users search a generic keyword.Big companies have whole departments that specialize in building websites and driving traffic to them, but small businesses often lack an online presence and are poorly optimized to drive traffic to them. Some studies suggest that over 90% of small business websites are not search engine optimized, and it puts them at a big competitive disadvantage. If these sites were optimized, there is no doubt that their sales would increase if their product was good and priced fair. Establishing an internet presence is a big key for promoting products and services.HOW TO ESTABLISH AN EFFECTIVE PROMOTIONAL MIXHere are some steps for establishing an effective promotional mix at your company.Step 1:     Define your target audience profile.Establish who the ideal match for your product is based on who will most likely consider purchasing it. You will also have to decide if you will promote your product to just the end users or if you will be better off selling to distribution companies or retail outlets.Step 2:     Define the goals of your promotional mix.You have seen through the various promotional strategies that were introduced that the goal of any marketing mix does not necessarily have to take a direct approach to impact sales or profits, although this is always the end goal no matter what promotional strategy you use. There are times when an indirect approach will work better to increase sales than a direct approach; such is the case when a company is trying to fix a tarnished image. Think of all the types of promotions that BP did after the Gulf oil spill to give the image ‘they cared’ in order to keep the incident from running the company into the ground.So each individual marketing campaign will have to clearly define the end result it wants to achieve and then have the proper promotional strategy put into place to achieve the desired result. Once you establish the goal of your promotional mix, it is then easier to plan the rest of it.Step 3:     Define your message.There are two main factors that every promotional mix message has to have:Content â€" This is simply deciding what image you want to show with your product or service. It consists of both the written word and the graphics that you present to your target audience to convey the benefits of or needs for your product or service. It will normally appeal to things like a person’s need to eat healthy, ensure their safety or save money.Format â€" This is h ow your message will appeal to your target audience. Often you will have to think about the technical aspects of presenting your message. Formats may consist of such things as a live demonstration at a convention where you will need to consider the stage setup, lighting, and sound or a banner on a web page where you will have to consider the size and visual content of the banner itself.Step 4:     Decide how you will get the message to your target audience.If you look back at Section 2, you were given 8 methods that are widely used to promote products and services for sale. When you are trying to establish your marketing mix, at some point you will need to choose the strategy to market your goods and services. For example, you will have to decide if you will use a coupon on a flyer to promote your landscaping services, use direct mail to sell your brand of swimming pools or sponsor a booth in a boat show to help market your marine sportswear line.The method you choose to deliver the message to your target audience is more critical than any other part of designing your promotional mix. You have to think carefully when choosing. You probably would not want to market adult diapers using a strong internet presence because many seniors are fairly computer illiterate, but doing something like putting a coupon in a senior living magazine might work nicely.Step 5:     Determine what action you want your message to achieve.After you have chosen the method of delivery for your promotional message, you must then decide how you want it to be actionable. It is not enough for people to just see your product or service; you want to take it one step further like having them click on a ‘for more information’ button on a promotional web page that brings them to your main site or fill out a coupon for a free trip that supplies you with their contact information for use on a future direct mail campaign.Step 6:      Determine your budget.Your promotional budget is usually det ermined by a set percentage of what you are hoping the sales from your marketing campaign will be. It goes without saying that if you are working with a small budget you will have limited options at times; you may not be able to do such things as hire the most popular actor for a cameo appearance on a TV commercial.Step 7:     Define your promotional mix.Once you have determined your budget, you can then use it to define your promotional mix. Defining your promotional mix includes sectioning it into a percentage of the overall budget.Example: a promotional mix for a new dog toy with a budget of $10,000 might be 50% direct mail campaign ($5,000), 40% advertising in pet magazines ($4,000) and 10% point-of-purchase displays ($1,000).Step 8:     Put the plan into effect.One you have your promotional mix plan in place it is then time to put it into action.Step 9:     Put analysis and control measures into your plan.Lastly, you will want to be able to track your promotional mix plan to se e if you got the results from it that you desired. This will help make future plans more effective. Tracking can be done by such methods as looking at coupons that were filled out on a promotional flyer, looking at the number of visitors to a promotional page on your website or through follow-up surveys by customers after purchase.CONCLUSIONBy now you should be able to see just how important the promotional mix is to an overall marketing strategy. It is a key component of the marketing strategy that must be well thought out and well executed. If your company takes the time to do this, then you stand a good chance of meeting your overall sales goals when you take your marketing message to your target audience.

Tuesday, June 23, 2020

The Language Tutor How to Learn a Language from Your Living Room

Imagine if you could learn a language like this. Well, you can! The words â€Å"language learning† conjure up for most people a traditional classroom, homework assignments, and the stress of final exams. But like playing the guitar, distance running, or collecting stamps, it can also be a hobby. Now you might be thinking: if only it were so easy! Who’s going to teach me? Who do I practice with? Where can I hear and read the language? The Wealth of Online Resources Everyone knows that the Internet has revolutionized the book business, news media, social interaction, and much else. It’s less often noticed that it has revolutionized language learning. You don’t need to be enrolled as a student in a school, a university, or a language academy, nor do you have to depend on the availability of teachers in your area: many language tutors work online and are just as effective as they would be in person. We language tutors at Cambridge Coaching, though based in Boston and NYC, can help you with French, Spanish, Italian, German, Chinese, or Latin tutoring services all around the world, and at practically any reasonable hour. Once you find a teacher, the Internet offers more resources than you will be able to use. You might not even need to buy a book. To build on what you learn with your teacher, you can read or watch the news in your language of choice. You can enjoy film or listen to songs while reading the lyrics (getting the lyrics to a catchy song stuck in your head is a great way to learn intuitively). There are excellent online dictionaries for many languages (wordreference.com is good for starters). You can find the answer to practically any grammatical question with a simple google search. (â€Å"Spanish imperfect vs preterite† brings up numerous lucid explanations of the differences between these verb tenses, with examples and practice exercises.) Conversation Exchanges Finally, if you’re reading this post, then it’s likely that you have at least advanced knowledge of English. And if you know English, then you can find people anywhere in the non-anglophone world who will be eager to trade conversation in their language for help with English, either in writing or by Skype. A number of websites facilitate these contacts at no cost. (I’ve found that conversationexchange.com works well, but there are a number of others.) I have a friend in Brazil who started learning English online a couple of years ago. He lives in a small city with few English speakers, much less teachers available for one-on-one instruction. Twenty years ago, a desire to learn English would have been simply unrealistic for a person in his position. But he started out working with a teacher through Skype, and then immersed himself in the language online. He did everything that I mention above: he watched movies, listened to music, and created language exchanges with English speakers interested in learning Portuguese. Within a year, voilà  : he was comfortable conversing in English. He continues to strengthen his knowledge with conversation partners around the world, and the language has opened up to him life-changing professional opportunities. What about a teacher? But despite this wealth of resources a click or two away, you still will need a teacher if you want to reach a level where you can really use the language. Believe me – I speak from experience, having both recieved and given Latin mentoring. Exchanges are a fantastic support to language learning, but they don’t provide the necessary element of structure. The people who sign up in online forums might correct your pronunciation and teach you some vocabulary, but they won’t have the expertise necessary to design a coherent program of study. And if you try to create your own program, combining different online resources, your progress – if you make any at all – will be exasperatingly inefficient. So if you’re looking for a fun way to take advantage of your free time, and you want to read Borges en espaà ±ol, or get past the English-only tourist faà §ade on your next trip to France, or get Latin mentoring to help you recapture the language you learned in high school, you can be sure that, as long as you have an internet connection, these goals are entirely reachable. For more relevant reading, check out these other blog posts, written by ourlanguage tutors in Boston and New York:Dispelling Myths about Language Tutoring, Simple Tricks for Summer Language Practice, Lessons from a Latin Tutor. If you’re in need of one-on-one support—whether it’s Chinese, Spanish, or Latin tutoring services—always feel free to contact us at Cambridge Coaching. We offer online tutoring around the world, and in person language tutoring in Boston and NYC.We’re happy to work with you at your pace and according to your schedule and needs. ;

Saturday, May 23, 2020

Bipolar Disorder Symptoms And Symptoms - 1100 Words

BIPOLAR DISORDER What is bipolar disorder? A disorder with episode of mood swing ranging from depressive lows to manic highs. Each episode usually last days to week at a time. Episodes may occur several times a year or throughout the year. Mania symptoms include periods of elevated mood of irritability. When experiencing a manic episode a patient often has high energy levels with reduced need for sleep. Less often, people may experience psychosis. Depression symptoms include feeling sad, low energy, low motivation, or loss of interest in previously enjoyable activities. Bipolar disorder, also known as manic-depressive illness, is a brain disorder that cause unusual shifts in mood, energy, activity levels, and the ability to carry out†¦show more content†¦Therefore, a careful medical history is needed to ensure that bipolar disorder is not mistakenly diagnosed as major depression, unlike people with bipolar disorder, people who have depression only also called unipolar depression do not exper ience some manic symptoms at the same time, which is also known as major depressive disorder with mixed features. The cause of bipolar disorder is not entirely known. Genetic, neurochemical and environmental factors probably interact at many levels to play a role in the onset and progression of bipolar disorder. The current thinking is that occurs in a specific part of the brain and is due to a malfunction of the neurotransmitters chemical messengers in the brain. As a biological disorder, it may lie dormant and be activated spontaneously or it may be triggered by stressor in life. Although no one is quite sure about the exact causes of bipolar disorder, researchers have found these important clues. Bipolar disorder tends to be familial meaning that it runs in families about half the people with bipolar disorder have a family member with a mood disorder such as depression. Doctor don’t completely understand the cause of bipolar disorder. But they’ve gained a greater understanding in recent years of the bipolar spectrum, which includes the elated high of mania to the lows of major d epression, along with various mood states between these two extremes. Bipolar disorder seems too often run in families and

Monday, May 18, 2020

Attending a Performance of the Ottawa Symphony Orchestra...

The performance that I attended was of the Ottawa Symphony Orchestra playing the Overture to The creatures of Prometheus, by Beethoven, the Concerto for Orchestra by Kodaly, and Harold in Italy, by Berlioz. The orchestra was conducted by David Currie, and I think that they played very well overall. The stage was brightly lit from both on stage and the front of house and the musicians were arranged in a semi circle around the podium. The back rows of the strings section were mounted on risers and high stools. They were all wearing black formal wear. They seemed confident in their playing and very relaxed and used to the stage. They all had excellent posture and were concentrating on the music without talking. The music that was performed†¦show more content†¦The musicians were able to make their horns sound more muted and solemn without losing volume or emotion. I think that the performer’s ability was appropriate for their location and for their audience because the tone quality of the musicians sounded very rich and clean. When I listened to the performance, I was able to hear all of the different parts of the piece clearly, which has made me much more conscious of the balance and dynamics of each phrase when I play. The texture of the pieces played was very rich and full because an orchestral piece is designed to have a good balance of instruments and good range of frequencies of sound that has lots of different things happening at the same time. The concert was performed on the Southam Hall stage at the NAC; this is a large hall with extremely good acoustics. It is a nationally known stage, so the quality of the hall is very good. Generally, the audience was very receptive as it was composed of adults, who were all silent. The acoustics were very good as the hall spread the sound throughout the hall without making it echo. This had a positive effect on the performance, because it was possible for the orchestra to be clearly heard from any point in the entire hall. I was impressed by the large number of students that I saw that night because the show deserved to have been heard by many young people. My overall impression of this

Tuesday, May 12, 2020

Pluralism Is Pluralistic Or Not - 2054 Words

Pluralism in America America as we see it today is a country with many different races, cultures, and religions all scattered out throughout the nation. You might not be able to tell but when you’re walking down the street there are people from all over the world that are walking around you, and not just that, there are people that may have the complete opposite religion that you have. You might not like that very well but it is a matter of America being pluralistic. In many people’s eyes America is not truly pluralistic, but the right people see that America is how you want it be. Meaning the people have to make the decision whether it is pluralistic or not, and it has not become a fact whether or not is or not yet. Pluralism is a society, system of government, or organization that has multiple groups to save their identities while being with other groups. Rather than having just one group or culture, determining how things are going to go, pluralism notices a larger n umber of fighting groups that think they all share the same power. Pluralism serves as a example of equality, where different groups can voice their opinions and ideas. There are many example of why America is not a truly defined nation yet and here is the first one. There are many different diversities that are all in America. Many people may not like the fact that they are living next to a Muslim family or a Jewish family but it is the way America is. The people who do not like that being the case ofShow MoreRelatedCultural Pluralism : As Educators What Pluralistic Perspective Do841 Words   |  4 PagesCultural Pluralism: As educators what pluralistic perspective do we use to motivate and encourage our students to learn in a classroom environment of other ethnic groups? Every teacher has a different teaching style. Identifying the best model of excellence in a pluralistic curriculum will increase good results in student achievement. Building Cultural Connections: †¢ Recognize Customs, Culture, and Religion †¢ Knowing and learning other cultural practices †¢ Knowing and understanding the differencesRead More The Defeat of Many by One Essay1421 Words   |  6 Pageseclectic family history of the Da-Gama Zogoiby family the central theme in the first two parts of the novel, Rushdie portrays India as a culturally and religiously pluralistic society. This pluralistic society is layered by violence caused by the corruption of multiplicity by various characters and the threat of Hindu fundamentalism. As pluralism is defeated by fascism in Part Three of the novel, the nature of the violence changes drastically and is symbolized by the Moor’s significant character change:Read MoreGould and Lewontins Essay The Spandrels of San Marco1052 Words   |  5 Pagesnatural selection as a key mechanism of evolution. The writers don’t see eye to eye with this thought and are trying to reassert a competing theory that organisms must be seen as integrated wholes. Gould and Lewontin show their explanations for a pluralistic perspective of the evolutionary theory through diction, quotations, and examples; they are able to persuade readers with their views. Through specific diction, Gould and Lewontin create a distinction between their views and the adaptationist programmeRead MoreInternational Research Symposium Accounting Information System1494 Words   |  6 Pagesto provide financial information for decision making and control (Vaassen, 2009). It is important to familiarise oneself with the following definitions in order to understand the terms used to address Accounting Information Systems. ‘ Agonistic Pluralism It is employed in developing alternatives accounting information systems Hetroglossic Accounting Used in a context where accounting information systems may be conceptualized. Critical Dialogic It refers to the facilitating democratic mechanismRead MoreThe Matrix ( 1999, Lana And Lilly Wachowski Essay1531 Words   |  7 PagesMatrix and the Problems of Pluralism† is an analysis of the film through the lens of theological meanings and pluralism. This paper will explore Bassham’s use of secondary evidence and transitions to make his claims of religious meaning and hidden pluralistic views in The Matrix believable and easy to follow, and how the effectiveness of his argument is weakened by its poor structure. To accomplish the feat of proving the existence of Christian, non-Christian and pluralistic themes within the filmRead MoreIdeal vs. Reality: Religious Pluralism vs. Religious Tolerance 1302 Words   |  6 Pagespeacefully in the city (Yellow Pages). Because Riverside is so diverse, religious pluralism and religious tolerance are two steps in making Riverside more connected. The first step is tolerance, a reflex that acknowledges a person will come across people of a different faith. The second step is pluralism, which is a better understanding of a person’s religion as well as the other religions around them. Many believe pluralism is the better of the two, because of the interaction involved and the creationRead MoreFour Political Theories Essay912 Words   |  4 Pagesaddresses the question of who holds power and the influences in the public. The theories include; The Pluralists Theory of Democracy,Hyper-pluralism, Elite Pluralism, and the Traditional theory. Althoug h each theory is completely different, they all exhibit the common idea;people, either as individuals or groups, can make a difference in government. The Pluralism theory has an affect on many aspects of America; Military spending, Education, and Healthcare for the elderly. The pluralist Theory denotesRead MoreThe Constitution Convention And The Ratification Debate Essay1196 Words   |  5 PagesGriffin Taylor POLS 355 Professor: Alan Buckley 9/21/2016 The Idea of Pluralism in the Constitution Convention and the ratification debate The constitutional conventions importance is indisputable, it is one of the biggest turning points in history and it is also an event that continues to affect politics to this day. It can’t be ignored, the constitutional convention has such a big historical significance and such a direct impact on America. People have tried to examine the workings behind theRead MoreThe New Negro, By Alain Locke1707 Words   |  7 PagesThroughout Alain Locke’s works â€Å"Values and Imperatives,† â€Å"Pluralism and Intellectual Democracy,† â€Å"Cultural Relativism and Ideological Peace,† â€Å"The New Negro,† and â€Å"Harlem,† I found there to be a number of reoccurring themes, such as absolutes, imperatives, values, and relativism and their place in pluralism. I am going to be focusing on all the aforementioned themes and showing how they are all intertwined into the principles of pluralism. What is an absolute? In â€Å"Values and Imperatives,† LockeRead MoreThe Pluralistic View : Is Jesus The Only Savior?1084 Words   |  5 PagesKrishni Ryland THEO 313-D04 Book Analysis 30 November 2015 The Pluralistic View: Is Jesus the Only Savior? Jesus said to him, â€Å"I am the way, the truth, and the life. No one comes to the Father except through Me. Is Jesus really the only Savior for the whole world? Some may find this ludicrous. How does one man save an entire creation? In addition to that, the only way for one to be saved is to go through Him. On the other hand if you were to ask any Christian this question, of course the answer

Wednesday, May 6, 2020

Analysis Of The Film The World s Classroom - 1727 Words

The film The World in Claire’s Classroom, 2000, shows us an alternative first and second grade classroom dynamic that Claire helps facilitate by her teaching style and beliefs.While certain parts of the film are socially problematic, in regards to some methods when learning about other cultures, Claire practices very progressive teaching methods and concepts that our class has covered. Because of using these varied teaching methods, Claire is also creating a more indepth and engaged learning environment that appears to have a positive impact on her students. Two concepts that I will be introducing and comparing to Claire’s classroom are Self-directed Learning and The Four Aspects of Engagement. Both of these concepts connect to multiple†¦show more content†¦They can also help motivate student’s desire to learn by being engaged with both the content and students themselves. As we discussed in class, motivation plays an intrinsic role in creating successful self-directed learning. Those who practice this form of learning, in various ways, are driven by personal or external incentives, such as the desire to learn something, or simply for curiosity s sake, self-esteem and self-efficiency. Because of this self-directed learners are known to take initiative, view issues as challenges to overcome, become confident, have a desire to evolve, and appreciate and seek out learning opportunities (Taylor, 1995). The students frequently practice self-directed learning through multiple assignments, experiences and activities in their class. Through a homework assignment students learn about India in interdisciplinary and in depth ways when Claire asks them to go home and find items that come from India. By doing this they are making real world connections, further enforced since they are familiar with these objects, and therefore reinforcing their comprehension of the topic. Because the children also present their finding to their peers, they are also exercising cognitive elaboration. An experience the students had was going on a trip to a hindu temple in Massachusetts, we get to watch the students run to different shrines, dedicated to godsShow MoreRelatedThe Work Of Brenda Weber Essay1662 Words   |  7 Pages . . (s)econd, I listened to them (students)† (Weber, 135/136); these steps seem easy enough, yet in my experience as a student and as a teacher, I have hardly witnessed such an occasion. I would hypothesize that is because the larger institution wants to see a final syllabus by, I believe, the end of the first week it does not allow instructors ample time to adjust for student input. As Weber describes her experience she not only emphasizes an easy strategy to create a feminist classroom, but sheRead MoreIB Classroom Analysis1474 Words   |  6 PagesThe classroom for IB Media, Media one and film is in the brand new wind of the remodel. It’s situated just past the cafeteria and was especially designed for this curriculum. It sits between a career technical classroom, complete with a 3-d printer and the business classroom used for computer classes. It’s interesting that Mr. Wests class is not close to Visual Arts. It’s actually at the opposite end of the school. I don’t perceive this as a coincidence. The bundling with career and technicalRead MoreEvaluation Of Dead Poets Society1450 Words   |  6 PagesEvaluation Over Dead Poets Society The film Dead Poets Society came out in 1989, and is a film about events taking place in a boys boarding school in the 1950’s. The film stars Robin Williams in one of his first non-comical roles. The movie’s primary focus is exploring the teacher/student relationship. In Dead Poets Society, Robin Williams character, Mr. Keating, endeavors to develop the young men’s passion for music, literature, and art. He also longs to encourage the young men to Carpe Diem, whichRead MoreThe Film Dead Poets Society1446 Words   |  6 PagesThe film Dead Poets Society came out in 1989, and is a film about events taking place in a boys boarding school in the 1950’s. The film stars Robin Williams in one of his first non-comical roles. The movie’s primary focus is exploring the teacher/student relationship. In Dead Poets Society, Robin Williams character, Mr. Keating, endeavors to develop the young men’s passion for music, literature, and art. He also longs to encourage the young men to Carpe Diem, which is Latin for Seize the Day (DeadRead MoreFilm Analysis : Finding Forrester1447 Words   |  6 Pagesthe analysis of eyes, one can conclude that the director embedded this element into the movie in order to reveal the characters’ inner emotions and to reveal character development. Throughout the course of the movie there are several instances in which eyes and eye contact reveal affection and admiration. For example, when Jamal talks to Claire it is evident that there is flirtation and admiration between them based on the way Jamal looks at her. On the other hand, the admiration in Claire s eyesRead More Information Technology Essay1647 Words   |  7 Pages 2. Software, or the set of instruction that are used to perform a particular task for you. Software includes word processing, budgeting, payroll, and communications. 3. Communication devices that connect IT systems and people all over the world. Communication devices include modem, satellites, and coaxial cable (similar to the cable you use to connect your TV to your VCR). 4. The processing engine contains two components: the central processing unit and the internal memory. The centralRead MoreEffective Teaching And Learning Strategies Essay1428 Words   |  6 Pagesa large repertoire of effective instructional strategies teach differently (Tyson).They’re more intentional in their objectives, strategies, and intended outcomes. And, have better results. Robert Marzano, an educational leader, conducted a meta-analysis of instructional strategies to determine which were the most effective. While Marzano’s nine strategies provide useful suggestions for instruction, they are even more powerful when accompanied by other essential ingredients for student learning.Read MoreAnnotated Bibliography of Articles Related to Media Literacy902 Words   |  4 Pagesï » ¿Boske, C., and McCormack, S. (2011). Building an understanding of the role of media literacy for Latino/a high school students. High School Journal 94(4), pp. 167-186. In a qualitative study of a small group of Latino/a high school students, the researchers found that students perceived negative cultural messages in media they were asked to watch. The messages were not obvious to the teachers who selected the media and who were not part of this ethnic group. 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Although negative associations that maintain inequities with regard to race, gender and homophobia (Conner Bejoian, 2006) have been somewhat relieved, disability is still immersed in harmful connotations that restrict and inhibit the life of people with disabilities in our society. Disability has appeared frequently in recent films (Byrd

Han vs Mauryan Free Essays

The Chinese Han Dynasty vs. The Indian Mauryan/Gupta Empire The Han Dynasty of China and the Mauryan/Gupta Empire of India in 206 B. C. We will write a custom essay sample on Han vs Mauryan or any similar topic only for you Order Now E to 550 C. E had many social and cultural differences which made them unique societies, but their political structure and form of government seemed to borrow ideas from each other. The social aspects of both empires had a lot in common because gender-roles, family and relationships were looked at in the same way. During the Mauryan/Gupta as well as the Han Dynasty, women were subservient to men and families relied on patriarchs. In both empires there were close knit villages, landowners had power and merchants took second role in the social system. However, the two had their differences. The Mauryan/Gupta Empire put emphasis on caste while the Han Dynasty was based on a social structure. The Mauryan/Gupta Empire’s caste system was an important social bond and a crucial part of the political structure. At the top of the system were the priests, then the warriors and rulers, followed by the merchants, skilled traders and minor officials, after that were the unskilled workers and finally the â€Å"untouchables†, who were outcastes and barely considered as people. The strict caste system provided a network of rules by which people could regulate their lives and activities and also promoted public order which helped politically. The caste system was so strictly enforced that no one could intermarry or be moved up a class so it determined where you would be for all your life. The caste system also played a role in religion which encouraged the use of a caste system rather than people look down upon it. On the other hand, the Han Dynasty relied on a highly structured system of classes. The most powerful was the emperor, the nobles and the military officers, who made up the first class. Next came the farmers and peasants who made up the second tier. Lastly, the third class was made up of merchants, commoners and servants. This system differed greatly from the Mauryan/Gupta Empire because it was far less definite; the assigned social class for each person dictated their social status but not their wealth or power. This Chinese structure also stressed on level of education rather than where you were socially unlike the Indian system. Even though many of their values were mostly the same, the development and transformation of social structures made them completely different. The Han Dynasty and Mauryan/Gupta Empire were developing similarly in science and technology during this time period. Advances in astronomy and medicine in both civilizations included the calculation of the motion of planets, bone setting, plastic surgery and personal hygiene. Studies in mathematics also came about in the Han and Mauryan/Gupta Empire. In spite of the fact that they were sharing technological advances, the belief systems, philosophies and religions differed greatly between the two. The Mauryan/Gupta Empire had lively art, which included many epic poems, and primary religions that suggested unpractical, otherworldly beliefs. The practice of Buddhism and Hinduism flourished during this time because the great ruler, Ashoka, spread Buddhist values and accepted and honored Hindu principles. These religions had practices that could be considered out of this world because of the belief that there are divine forces and beings. On the contrary, the Han Dynasty had restrained art, and separate, more practical belief systems. These belief systems did not have a belief in any supernatural or godly forces but served as lifestyle guides. Confucianism, a philosophical system from the teachings of Confucius, spread because it focused on righteousness and morals rather than gods. Belief systems in the Han Dynasty were formed based on the needs and views of the people. Whereas, the belief systems formed in the Mauryan/Gupta Empire were made to unite humans with the divine. The political structure and forms of government of the Han Dynasty and Mauryan/Gupta Empire shared many of the same ideas. Both had bureaucracies with groups of specialized officials and a centralized government. They were also the same because they had a form of autocratic rule so there was government by a single person that had authority over all others. The two were also the same when it came to expansion; they both expanded their borders during this period. Though there was one big difference, the Mauryan/Gupta had large, strong armies and utilized them while the Han Dynasty had a small army and didn’t feel it was necessary to even have armed forces. Although their ruling styles were very similar, the militaristic values set them apart. The Chinese Han Dynasty and Indian Mauryan/Gupta Empire borrowed government direction and approach from each other but did not influence each other socially or change their cultural identities. During the time period of 206 B. C. E to 550 C. E, the Persian Empire was also taking form. Similarly, this empire had bureaucracy, supported and formed religions and expanded territory. Today, China and India both have heavy influence on the world due to their cultural and technological exchanges connecting them to all parts of the world. How to cite Han vs Mauryan, Essay examples

Entrepreneurship and Innovation for Technology- myassignmenthelp

Question: Discuss about theEntrepreneurship and Innovation for Technology Transfer. Answer: A proposal for an Innovation with a Business Start-Up plan: SmartPack Introduction The purpose of this task is to provide a brief overview about an innovation initiated in a business start-up. The below mentioned report provides a brief overview of a new start-up in the baggage industry. The company provides product differentiation in the market. The company implements the innovation process in the organization to provide efficient products in the external market. Further, it should be noted, that innovation is the only aspect that keep an organization going in long run. In the competitive environment where all organizations are struggling hard to earn a reputable position in the market, in such market, it becomes difficult for a start-up venture to establish them (Drucker 2014). Therefore, in order to bring up a new start-up in the market, an organization should use efficient and effective innovation in their business process in order to succeed. It should be noted that with the help of such innovation, the start-up should attain competitive edge in the market. Sustainability should not be the objective, but sustainable competitive edge should be the aim of the start-up. Further the below mentioned report provides a proposal for a new start-up venture SmartPack that is engrossed in providing smart and efficient bags in the market. It provides description of the start-up and innovation used in the products, it also explains target market, business model, success factors and risks related to it. More details about the task are discussed below: Description of Start-up SmartPack is the name of start-up introduced in the market, the company is a Malaysia based organization that provides bags to the customers present in the market. The company is a new experiment led by the CEO of the company who has implemented innovation in its product. The main aim of the organization is to successfully place them in the external market. Further, the vision of the company is to come under the segment of most innovative companies present in the market (Mas-Tur, and Soriano 2014). In addition, the mission of SmartPack is to successfully fulfill the requirements of customers present in the market. The organization initially wants to capture the domestic market and then expand its sales in the external international market as well. Further, it should be noted that SmartPack aims to product differentiation in the market and then subsequently increase sales. The company welcomes loyal customers suggestions and feedbacks for their growth. They also uses a diagonal organizational structure which helps the employees to easily communicate with employees of other department and even higher level managers (Ahlin, Drnovek, and Hisrich 2014). There is flexibility in the internal process of the organization and the product development process is strictly monitored. Innovation The company aims to provide travel technology products in the market, they aims to develop the products with the use of Internet of Things (IoT) technology. Some of the products offered by the company are, Smart laptop bags, smart passport pouch, smart travel bags etc. The organization aims to provide high quality carry on suitcase that can be easily controlled through smartphones easily. From the app (available at play store and iOS store) one can easily lock and unlock it, track its location, weight it and get notifications if it is left to an unknown place (Dees 2017). The company aims to in-build numerous innovative services is their products that are listed below: Location Tracking: An estimate says that over 25 million of suitcases go on missing each year. But if a person loses their SmartPack bag or it gets rerouted by the airlines then they can easily get it back by using the 3G+ GPS available with the bag. One can easily track its location as the SmartPack provides a global coverage so that the customer can easily track the location of their suitcase any time. This saves the product from theft or robbery (Galindo, and Mndez 2014). USB Charger and Battery: Smart phone battery died is a very common people which very person bears while traveling. Phone off disconnects a person from the network, map and itinerary. The company SmartPack helps the customer in staying connected on any trip, as they understand the importance of a fully charged phone while traveling. Due to which the company offers chargers in their bag with the help of which customers can charge their phone when the battery is dead (Moghavvemi, and Akma Mohd salleh 2014). Remote lock: The electronic lock is one of the biggest innovations that is present in the baggage industry. The company SmartPack provides application with the help of which the customer can easily lock their bag from the phone, all details about the travelling can be tracked through this app and travel habits of the customers as well. In addition, it is TSA approved so there would be no problem if someone asks to check the bag (Zhou 2015). Digital Scale: The airlines cabins have become more strict and expensive as well. If the travel bag is too heavy or expensive then it can cost too much to the person so the company has developed the feature of digital scale. This helps the customers in knowing ahead of time if the bag is overweight. Just by pulling the handle, the traveler can easily know the weight of the bag through the app (Maritz, and Donovan 2015). Laptop Compartment: SmartPack Company makes it extremely easy for the customers to easily access the electronic appliances with the compartment present at the front of suitcase that is specially designed to hold the laptop and tablets. In addition, it provides proximity alert, as if the things are left behind or stolen then the app will notify the respected person. So, these are the innovations that the SmartPack start-up aims to introduce in their bags for the convenience of customers. Target Market The global smart bag is the demand of every person present in the environment that travels and has a threat to lose his or her bags and important luggage while travelling. The target market for a company is the adequate market, which an organization aims to target, and it involves people who are interested in buying the products of the company (Acs, Audretsch, Lehmann, and Licht 2017). Further, evaluating the segmentation of the company, following details are listed below: Approaches to segmentation Market to consider Demographic Segmentation It includes segmentation of people according to age, ethnicity, gender, marital status, education etc. Under this segment people should be target under three basis that are, 25-35: People under this segment are those who are unmarried and travel for business meetings more often. These people travel from one place to another regularly without taking any gap in between (Amini 2012). 50-70: People under this segment are those people who are old and retired. These people travel for fun and go on vacation often. However, due to their age they tend to forget things at places while travelling. Therefore, this type of luggage would be very useful to them (Jerinabi, and Santhi 2012). Geographic Segmentation The geographic segmentation talks about the region, country, city or any geographical place that influence the sales of the SmartPack products in the market. As the startup founded in Malaysia, so it is the hub for the company. Apart from that, the product is not differentiated on the basis of geographies because now days all people go on business meetings and like to travel (Okpara 2007). Behavioral Segmentation This segment talks about the behavior of people related to the product and their loyalty towards them. The SmartPack is a start-up so the company needs to find more people who show their loyal behavior towards the product. In addition, the product has specifications that attract the customers and make long-term members as well. Psychographic Segmentation People under this segment are differentiated on the basis of their personal views and expressions towards certain products and services. People having a professional lifestyle tend to have of the products of SmartPack. As the company provides travel aid to the travelers, so under this case the company targets people who go on business tours. Thus, it should be noted that the above-mentioned segmentation adequately assists the company in target the people in the market who will purchase their products and will become a loyal customer for them as well. The company should target people of age groups, 25-35 and 50-70. These people should be interested in travelling or go on business meetings monthly. These people should be upper middle class and high-class people who have a habit of travelling and are gadget gurus. Thus, in this way the market should be targeted under which such people are present. This will enhance the sales for the company SmartPack as well. Business Model The business model Canvas is that template which is created by the organization to define different aspects present in the organization. It refers to a visual chart that explains various elements that helps a business to grow. Infrastructure, customers, value proposition etc. are some of the aspects presented in this canvas (Johnson, Christensen, and Kagermann 2008). The business model canvas of the company SmartPack is discussed below: Key Partners Equipped with technology Integrated communication solution provider Supply chain management partners Institutions Brokers/ Suppliers Retail partners Key Activities Manufacturing of smart and technically equipped luggage bags Use of innovation in the business process and production of goods. Generation and growth of profits and revenues delivery on time. Value Proposition First company to provide smart travel bags with highly equipped technology in Malaysia. Utilization of advanced and smart technology Diversity in products Travel bags with technically smart features Customer Relationships Use of Innovative techniques After sale service and follow ups. Offer safety to travellers. Effective and efficient advertising and promotion activities. Customer Segments Itinerants Tech savvy people Smart phone users Mass population Key Resources Fixed Assets Manpower Technology advancement Web and software developer Channels Mobile app of SmartPack partners with retail sector Online web partners Online website of SmartPack Cost Structure Cost of maintaining the website Expenses of mobile application developers and software developers Cost of marketing Costs of procuring raw materials Cost of adopting technology IT infrastructure costs Revenue Streams Sale of smart travel bags Product crowd-funding Sponsorships Revenue received from the target market Success Factors The company SmartPack is an organization that has introduced itself with a very different products and services offered in the market. The major success factor of the company would be it innovation and use of technology in creating the products in the market. The company produces Smart Luggage that assists the travellers and provides a god travelling experience to the customers. Technology is used at every phase while manufacturing the product in the internal process of the company. Technologically innovation is the type of innovation that includes use of upgraded technology in the production process of the bags (Cortimiglia, Ghezzi, and Frank 2016). SmartPack produces the use of Internet of Things travel products and bags that a big reason that attracts the customers towards the products of the company. Also, the application of the company that is connected to the bags of the customers, this provides better assistance and experience to the customers while traveling. It becomes easy to manage and control the bags as well. Smart lock is the best feature and the best way in which organization has used the technology to innate in their products. As the luggage of the travelers can be easily locked and unlocked through the application present in their smartphones that gives an ease and assistance to the travellers while traveling. In addition, the sensors present in the bags automatically lock the bag if they are detached from the travelers (Brownlow, Zaki, Neely and Urmetzer 2015). Further, another success factor of the company can be its high rated promotional techniques. The promotion and advertisement strategies of the company are efficient enough that they correctly attract the right target market for their sales. These marketing techniques of the company properly display all the attractive features of the product in the market so that the prospective customer can easily search for the product and buy them as well. The company lays up on the expectations of the customers that can increase their satisfaction level and make them loyal customer as well (Kohler 2015). Implementation The below-mentioned is the implementation plan; it describes the activities, time period, leading head, goal and concerned department of the activities. It explains the activities that should be initiated by the start-up, at what time and by whom (Andersson, Das, Mudambi, and Pedersen 2016). With the help of this management will easily implement their objective in the market. Implementation Plan Activity Time Period (in days) Manager Growth Objective Concerned Department Initiation of Business Plan 365 Marketing Head Increase in outlets of company Marketing Division Office set-up 365 Administration and HR head Reduction in wastage Owners Recruitment of experts 365 HR manager Hiring of experts for new outlet Human resource department Creation of Products 365 Production Head Provide hassle free products Manufacturing department Software Development 365 Creative and Designing managers Input smart technology in the product produced. Information Technology department Sales 300 (starting after creation of products) Sales Manager/ Sales representative Develop sales online and offline. Also, acknowledge people about smart bags and SmartPack company. Sales Department Risk Downside risk is a forecast of the security to suffer a decrease in the value addition of the product if there is change in market conditions. As it is explained above that, the company SmartPack is a new startup venture, so there are varied risks for the company to enter in the market of travel bags and suitcases. The pricing strategy can be risky for the company as the company provides technology efficient products, which increase the cost of production for the organization (Amit, Zott 2012). Further, it should also be noted that there is high degree of risk to introduce a product in the market at high value. As explained above that the upper middle class and higher class are eligible to buy this product but these people also do not have sufficient knowledge about this product in the market. Not having much information of the product can also lead the company into risk (Mukherjee 2016). The Company is liable to set off all problems related to the product due to which many times th e company can face issues due to the inefficiency of the customers to handle the product properly. Also, there might be possibility of failure of smart technology in the product (Spieth, Schneckenberg, and Ricart 2014). Therefore, the company needs to create a plan to solve such upcoming problems. Conclusion Thus, in the limelight of above-mentioned event, it should be noted that the SmartPack is a start-up travel baggage providing company. The company provides innovative travel bags that are equipped with technology. The products assist the customers while travelling. There is great scope for the company to gain revenue in the market, as smart travel bag is an innovative product that is introduced in the market. The company adequately needs to advertise the product in the right target market to increase sales. Further, the report provides business model canvas and implementation plan that should be initiated to gather the market. The report adequately justifies the requirements of the task. References Acs, Z.J., Audretsch, D.B., Lehmann, E.E. and Licht, G., 2017. National systems of innovation.The Journal of Technology Transfer,42(5), pp.997-1008. Ahlin, B., Drnovek, M. and Hisrich, R.D., 2014. Entrepreneurs creativity and firm innovation: the moderating role of entrepreneurial self-efficacy.Small business economics,43(1), pp.101-117. Amini, G., 2012. Creativity, innovation and entrepreneurship.Asian Journal of Development Matters,6(2), pp.194-201. Amit, R., Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3). Andersson, U., Das, ., Mudambi, R., and Pedersen, T., 2016. Technology, innovation and knowledge: The importance of ideas and international connectivity.Journal of World Business,51(1). Brownlow, J., Zaki, M., Neely, A. and Urmetzer, F., 2015. Data and analytics-Data-driven business models: A blueprint for innovation.Cambridge Service Alliance. Cortimiglia, M.N., Ghezzi, A. and Frank, A.G., 2016. Business model innovation and strategy making nexus: evidence from a cross?industry mixed?methods study.RD Management,46(3), pp.414-432. Dees, J.G., 2017. 1 The Meaning of Social Entrepreneurship. InCase Studies in Social Entrepreneurship and Sustainability(pp. 34-42). Routledge. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Galindo, M.. and Mndez, M.T., 2014. Entrepreneurship, economic growth, and innovation: Are feedback effects at work?.Journal of Business Research,67(5), pp.825-829. Jerinabi, U. and Santhi, P. eds., 2012.Creativity, Innovation and Entrepreneurship(Vol. 1). Allied Publishers. Johnson, M. W., Christensen, C. M., and Kagermann, H., 2008. Reinventing your business model. Harvard business review, 86(12). Kohler, T., 2015. Crowdsourcing-based business models: how to create and capture value. California Management Review, 57(4). Maritz, A. and Donovan, J., 2015. Entrepreneurship and innovation: Setting an agenda for greater discipline contextualisation.Education+ Training,57(1), pp.74-87. Mas-Tur, A. and Soriano, D.R., 2014. The level of innovation among young innovative companies: the impacts of knowledge-intensive services use, firm characteristics and the entrepreneur attributes.Service Business,8(1), pp.51-63. Moghavvemi, S. and Akma Mohd salleh, N., 2014. Malaysian entrepreneurs propensity to use IT innovation.Journal of Enterprise Information Management,27(2), pp.139-157. Mukherjee, K., 2016. The psychology of the successful entrepreneur.International Journal of Advanced Engineering and Management,1(1), pp.25-32. Okpara, F.O., 2007. The value of creativity and innovation in entrepreneurship.Journal of Asia Entrepreneurship and Sustainability,3(2), p.1. Spieth, P., Schneckenberg, D. and Ricart, J.E., 2014. Business model innovationstate of the art and future challenges for the field.Rd Management,44(3), pp.237-247. Zhou, J., 2015.The Oxford handbook of creativity, innovation, and entrepreneurship. Oxford University Press.

Friday, May 1, 2020

Meme Essay Example For Students

Meme Essay The corruption images illuminate the actions of the people in ClaudiusA court, beginning with ClaudiusA own actions. The beginning of the play lets us know that it is winter with FransiscoAs statement that it is Abitter coldA (1.1.6) This may be an allusion to death in itself A- things are dead in winter. The guards speak of the ghost and we know right away that we have a supernatural theme, as well as a theme of death. In act 1 scene 2 we get the impression that King Hamlet has been gone for a while. Gertrude is already re-married and is happily out of mourning clothes. Gertrude even tells Hamlet, who is in full black mourning clothes, to cheer up. Good Hamlet, cast thy nightly colour off,And let thine eye look like a friend on Denmark. Do not for ever with thy vailed lidsSeek for thy noble father in the dust:Thou knowst tis common; all that lives must die,Passing through nature to eternity. (1.2.68-73)Hamlet does not feel that it is time for him to shed his wretchedness just yet. The impression given is that it has been a long time scince the death of the old king and only Hamlet still clings to his memories and grief. After everyone leaves, however, we find out all the sordid details about the new King and HamletAs mother. Hamlet begins the rottenness imagery right away when he compares the world to Aan unweeded garden that grows to seed; things rank and gross in nature posses it merely.A (1.2.135-6) He is utterly despondent and blames his mother and uncle for not feeling the way he does. He is the one who points out that the old King, his father, has not been dead long at all A- only a month in fact. He rails over the fact that his mother could be so fickle, marrying again so soon. The affront is ground even more sharply into his frail sensibilities when she marries his fatherAs brother, his uncle. The fact that the two of them could be so jolly so soon after the deat h of his father just staggers him. He predicts that such haste Acannot come to good. But break, my heart, for I must hold my tongue.A (1.2.158-9) Hamlet is further thrown into gloom when he is told that his fatherAs ghost has been spotted. He suspects that the only reason that his father would appear would be to warn him of a foul deed. My fathers spirit in arms! All is not well;I doubt some foul play. Would the night were come. Till then sit still, my soul. Foul deeds will rise,Though all the earth oerwhelm them, to mens eyes. (1.3.254-58)Marcellus reinforces the idea with his comment that ASomething is rotten in the state of Denmark.A (1.4.67) This alludes to a plot or some such, that has been perpetrated against King Hamlet. Hamlet and the guards realize now that there must be some terrible deed that has kept the King from rest, something that needs to be revenged. Hamlet finds out just what happened to his father in the next scene. The KingAs ghost keeps the rotten imagery going with his remarks about garbage, leprous distilment, and curdy milk. The death imagery continues in act 3 scene 1 with HamletAs famous soliloquy. To be, or not to be: that is the question:Whether tis nobler in the mind to sufferThe slings and arrows of outrageous fortune,Or to take arms against a sea of troubles,And by opposing end them? (3.1.58-62)He debates whether or not it would be easier to just die than to fight against all his troubles. Is it really worth the grief he is going through, or would it be easier to just take hi s life. He sees how his mother and Claudius are conducting themselves and he is disheartened by OpheliaAs supposed rejection of him. He does not want to live in so rotten a world. He has come from school where he was taught to think thing out and use ideas. Everything is thought about in ideals where he comes form and now he has been thrust into the vipersA nest with little experience to guide him and his grief to contend with. Polonius begins the plotting and deceit against Hamlet when he asks his man Reynaldo to find out as much as he can about Hamlet. He does this supposedly to cover his own butt, by not affronting the king and queen with his daughter presumptuousness. He does not want them to think he has pushed his daughter to make a good match with Hamlet, not taking into consideration Hamlets feelings about the subject. Hamlet is a learned man who sees the world with fresh discerning eyes. He sees purity and faith in Ophelia and does not think about her rank in comparison to his. He is only concerned with his love and the happiness that they both share. When Polonius sticks his nose into it:And thus do we of wisdom and of reach,With windlasses and with assays of bias,By indirections find directions out:So by my former lecture and advice,Shall you my son. .u9ff356fc3ed8e6e4bcf7860eb24c2231 , .u9ff356fc3ed8e6e4bcf7860eb24c2231 .postImageUrl , .u9ff356fc3ed8e6e4bcf7860eb24c2231 .centered-text-area { min-height: 80px; position: relative; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 , .u9ff356fc3ed8e6e4bcf7860eb24c2231:hover , .u9ff356fc3ed8e6e4bcf7860eb24c2231:visited , .u9ff356fc3ed8e6e4bcf7860eb24c2231:active { border:0!important; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .clearfix:after { content: ""; display: table; clear: both; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9ff356fc3ed8e6e4bcf7860eb24c2231:active , .u9ff356fc3ed8e6e4bcf7860eb24c2231:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .centered-text-area { width: 100%; position: relative ; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9ff356fc3ed8e6e4bcf7860eb24c2231:hover .ctaButton { background-color: #34495E!important; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9ff356fc3ed8e6e4bcf7860eb24c2231 .u9ff356fc3ed8e6e4bcf7860eb24c2231-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9ff356fc3ed8e6e4bcf7860eb24c2231:after { content: ""; display: block; clear: both; } READ: Advantages and Disadvantages of Smartphones Essay(2.1.63-7)He corrupts the whole thing. If he had just left them alone then Hamlet would not have been so upset at Ophelia in act 3 scene 1. He believes that she is actively involved in all the spying and plotting that has been going on and is so disillusioned at this point that the truly does not care. AGod has given you one face, and you make yourselves another.A He cruelly taunts her about being an inconstant woman, thinking that she has betrayed him. After first losing HamletAs love through obeying and trusting her father, Ophelia then loses her father due to his own plotting and deceits against the man she still to a point loves. She was an unwilling participant in her fathersA plots, and trusted him when he told her he knew best. OpheliaAs whole world is shattered when he is killed. She completely cracks and retreats into herself. She refuses to acknowledge any rottenness or corruption and shields herself from it with her inane childish chatter. She still knows what happened on some level of her consciousness, however, because she tells her brother; AI would give you some violets, but they withered all when my father died.A (4.3.180-1) In the footnote of the Oxford edition text, they tell us that violets represent faithfulness. Ophelia is saying that she had given all of her faith to her father and on the day that he died, her faith was taken from her. Hamlet turns all of this corruption and decay into a big joke after he kills Polonius. When asked where he has hidden Polonius, Hamlet quips; AAt supper.A (4.3.18)Not where he eats, but where he is eaten. A certainconvocation of politic worms are een at him. Yourworm is your only emperor for diet. We fat allcreatures else to fat us, and we fat ourselves formaggots. Your fat king and your lean beggar is butvariable service, two dishes, but to one table. Thats the end. (4.3.20-5)He is explaining the cosmic joke to people who do not understand it. We raise animals to feed us, but what we are truly doing is fatting ourselves for the worms feast. Claudius does not get the joke because he sees himself as so much more important than that. He simply thinks that hamlet is insane. HAMLETA man may fish with the worm that hath eat of a king, and eat of the fish that hath fed of that worm. KING CLAUDIUSWhat dost you mean by this?HAMLETNothing but to show you how a king may go progress through the guts of a beggar. (4.2.27-32)Claudius does not want to hear this at all, and persists in interrogating Hamlet about Poloni

Saturday, March 21, 2020

Information Security The Physical Security Factor

Today, more than ever before, healthcare organizations are increasingly becoming dependent on computer-based systems to access critical patient data and provide treatment solutions remotely via virtual private networks (VPNs).Advertising We will write a custom essay sample on Information Security: The Physical Security Factor specifically for you for only $16.05 $11/page Learn More Consequently, any kind of disruption targeting these information systems may occasion consequences ranging from inconvenience to catastrophe (Loch, Carr Warkentin, 2002). But while research in both academia and industry has developed effective technological and software-based solutions to protect information systems against possible threats and attacks (Stajano Wilson, 2011), only a handful of the articles found in various databases pay close attention to the physical aspect of information security (Huigang Yajiong, 2010). This paper is devoted to outlining some of the fund amental steps that need to be considered for the physical security of computers used in an urgent care center to access patient data and their email system via a VPN. Stajano Wilson (2011) note that effective countermeasures against security threats to information systems depend on first strengthening the human element to make users understand how they can naturally fall victim to fraudsters. This therefore implies that users, in this case physicians and other health practitioners, need to be exposed to some form of training on how they can use the system without compromising the security aspect of the network. For instance, system users could be exposed to formal training on how to discard used electronic media containing sensitive patient information through available techniques instead of leaving the information on the computer drives.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Purging is one such technique that could be used by the practitioners to completely erase sensitive files which may have been deleted from the computer drives but not overwritten with other data (Walters, 2007). From a holistic security engineering standpoint, computers are often vulnerable to instances of theft and other possible attacks if the immediate physical environment is not secured (Stajano Wilson, 2011). This therefore implies that doors leading to the computer rooms must not only be secure, but must be kept under lock and key and windows adequately grilled to curtail any occurrence of unauthorized access to the computer rooms (Walters, 2007). Indeed, many organizations have a policy that restricts entry to the computer and server rooms to authorized personnel, in most occasions a systems analyst or administrator. It should be noted that this aspect of physical security is fundamentally important since all the other factors are dependent on how safe the computer or server room is from possib le attacks and illegal access. Engaging trained security personnel and dogs to physically protect the information systems is yet another physical aspect of information security that is intrinsically important yet seldom considered by many organizations (Loch et al, 2002). Patient data is sensitive in nature, thus the need to engage all efforts that may be deemed necessary to protect the computers from theft or illegal access. Consequently, trained security personnel forms a critical aspect of the physical security of information security needed to secure the computer rooms and the immediate environment from possible attacks, which may result in the theft of computers and by extension the loss of critical data (Perrig, Stankovic Wagner, 2004). Dogs are always useful in repelling thieves from accessing the urgent care center.Advertising We will write a custom essay sample on Information Security: The Physical Security Factor specifically for you for only $16.05 $11/pag e Learn More Access to computer areas and server rooms should be restricted through the use of identification badges or authorization cards to ensure that only the authorized health practitioners gain access to these critical areas (Perrig et al, 2004). For instance, the organization may invest in electronic identification badges that must first be accepted by the system or the door lock for them to gain access to the information stored in the computers. Research has demonstrated that identification cards and access control points inarguably decrease the possibility of attackers to physically tamper with information stored in computer systems or to even have access to areas where such computers may be located (Loch et al, 2002). Physical security of information systems cannot be complete without engaging the authentication processes via personal identification numbers (PIN), passwords, computer locks, and other devices that may be used to limit access to authorized us ers only. According to Renaud De Angeli (2009), â€Å"†¦authentication is required to verify that the user’s proffered identity is valid† (p. 135). It is only plausible for physicians and other health practitioners using the VPN to access sensitive patient data to memorize their PINs and/or passwords rather than writing them down on a piece of paper because such information could be accessed by other employees or external individuals harboring ulterior motives. Computer locks could always be employed to prevent other employees or strangers from gaining access to the data stored in the computer or from manipulating computer hardware configurations with the aim to steal data or remotely control the computer system (Stajano Wilson, 2007). Lastly, the environmental factors need to be effectively controlled to make the physical security of information systems a reality.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Instances of fire outbreak, flooding of computer areas and server rooms, extremely high temperatures, electricity variations and other environmental concerns need to be effectively managed to prevent loss of use and loss of productivity of the information systems (Perrig et al, 2004). For instance, flooding of the server room may occasion protracted dysfunctions of the server system, leading to loss of connectivity and subsequent loss of access to critical patient data even among the authorized users. Going by this example, therefore, the urgent care center should invest in an effective drainage system to prevent instances of flooding. Reference List Huigang, L., Yajiong, X. (2010). Understanding security behaviors in personal computer usage: A threat avoidance perspective. Journal of the Association for Information Systems, 11(7), 394-413. Retrieved from Business Source Premier Database. Loch, K.D., Carr, H.H., Warkentin, M.E. (2002). Threats to information systems: Today’ s reality, yesterday’s understanding. MIS Quarterly, 16(2), 173-186. Retrieved from Business Source Premier Database. Perrig, A., Stankovic, J., Wagner, D. (2004). Security in wireless sensor networks. Communication of the ACM, 47(6), 53-57. Retrieved from Business Source Premier Database. Renaud, K., De Angeli, A. (2009). Visual passwords: Cure-all or snake-oil? Communications of the ACM, 52(12), 135-140. Retrieved from Business Source Premier Database. Stajano, F., Wilson, P. (2011). Understanding scam victims: Seven principles for systems security. Communications of the ACM, 54(3), 70-75. Retrieved from Business Source Premier Database. Walters, L.M. (2007). A draft of an information systems security and control course. Journal of Information Systems, 21(1), 123-148. Retrieved from MasterFILE Premier Database. This essay on Information Security: The Physical Security Factor was written and submitted by user Jameson Bell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Thursday, March 5, 2020

Commonly Confused Words for ESL Students and Classes

Commonly Confused Words for ESL Students and Classes Here are some of the most commonly confused English word pairs. They have been chosen especially for ESL learners. beside / besides beside: preposition meaning next to, at the side of Examples: I sit beside John in class.Could you get me that book? Its beside the lamp. besides: adverb meaning also, as well; preposition meaning in addition to Examples: (adverb) Hes responsible for sales, and a lot more besides.(preposition) Besides tennis, I play soccer and basketball. clothes / cloths clothes: something you wear - jeans, shirts, blouses, etc. Examples: Just a moment, let me change my clothes.Tommy, get your clothes on! cloths: pieces of material used for cleaning or other purposes. Examples: There are some cloths in the closet. Use those to clean the kitchen.I have a few pieces of cloth that I use. dead / died dead: adjective meaning not alive Examples: Unfortunately, our dog has been dead for a few months.Dont touch that bird. Its dead. died: past tense and past participle of the verb to die Examples: His grandfather died two years ago.A number of people have died in the accident. experience / experiment experience: noun meaning something that a person lives through, i.e. something that someone experiences. - also used as an uncountable noun meaning knowledge gained by doing something Examples: (first meaning)His experiences in Germany were rather depressing.(second meaning) Im afraid I dont have much sales experience. experiment: noun meaning something that you do to see the result. Often used when speaking about scientists and their studies. Examples: They did a number of experiments last week.Dont worry its just an experiment. Im not going to keep my beard. felt / fell felt: past tense and past participle of the verb to feel Examples: I felt better after I had a good dinner.He hasnt felt this well for a long time. fell: past tense of the verb to fall Examples: He fell from a tree and broke his leg.Unfortunately, I fell down and hurt myself. female / feminine female: the sex of a woman or animal Examples: The female of the species is very aggressive.The question female or male means are you a woman or a man. feminine: adjective describing a quality or type of behavior that is considered typical for a woman Examples: Hes an excellent boss with a feminine intuition.The house was decorated in a very feminine manner. its / its its: possessive determiner similar to my or your Examples: Its color is red.The dog didnt eat all of its food. its: Short form of it is or it has Examples: (it is) Its difficult to understand him.(it has) Its been a long time since I had a beer. last / latest last: adjective usually meaning final Examples: I took the last train to Memphis.This is the last test of the semester! latest:  adjective  meaning most recent or new Examples: His latest book is excellent.Have you seen his latest painting? lay / lie lay: verb meaning to put down flat - past tense - laid, past participle - laid Examples: He laid his pencil down and listened to the teacher.I usually lay my pies on the shelf to cool. lie: verb meaning to be down - past tense -lay (be careful!), past participle - lain Examples: The girl lay on the bed asleep.At the moment, hes lying on the bed. lose / loose lose: verb meaning to misplace Examples: I lost my watch!Have you ever lost anything valuable? loose: adjective meaning the opposite of tight Examples: Your trousers are very loose!I need to tighten this screw. Its loose. male / masculine male: the sex of a man or animal Examples: The male of the species is very lazy.The question female or male means are you a woman or a man. masculine:  adjective  describing a quality or type of  behavior  that is considered typical for a man Examples: Shes a very masculine woman.His opinions are just too masculine for me. price / prize price: noun - what you pay for something. Examples: The price was very cheap.Whats the price of this book? prize: noun - an award Examples: He won a prize as best actor.Have you ever won a prize in a competition? principal / principle principal: adjective meaning the most important Examples: The principal reason for my decision was the money.What are the principal  irregular verbs? principle: a rule (usually in science but also concerning morals) Examples: Its the first principle of aerodynamics.He has very loose principles. quite / quiet quite:  adverb  of degree meaning very or rather Examples: This test is quite difficult.He was quite exhausted after the long journey. quiet:  adjective  meaning the opposite of loud or noisy Examples: Could you please be quiet?!Shes a very quiet girl. sensible / sensitive sensible: adjective meaning having common sense i.e. not stupid Examples: I wish you would be more sensible about things.Im afraid you arent being very sensible. sensitive: adjective meaning to feel very deeply or to hurt easily Examples: You should be careful with David. Hes very sensitive.Mary is a very sensitive woman. shade / shadow shade: protection from the sun, a dark area outside on a sunny day. Examples: You should sit in the shade for a while.Its too hot. Im going to find some shade. shadow: the dark area created by something else on a sunny day. Examples: That tree casts a large shadow.Have you  every  noticed your shadow getting longer as it gets later in the day? some time / sometimes some time: refers to an indefinite time in the future Examples: Lets meet for coffee some time.I dont know when Ill do it - but I will do it some time. sometimes:  adverb of frequency  meaning occasionally Examples: He sometimes works late.Sometimes, I like eating Chinese food.